Business – The Retail Handbook

The Retail Handbook: Helping you achieve your PotentialThe Retail Handbook
by Antony Welfare
Publisher: Ecademy Press
ISBN: 978-1907722363
Pages: 210
Genre: Business

The Retail Handbook – follows a logical 11 part journey that centers around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realize the potential you have to make your retail business a success

Sam Walton, the founder of the largest retail organization in the world, said in his autobiography Made in America, “I had to get up every day with my mind set on improving something”. You may not be aiming to create another Wal-mart, but any independent retailer starting out or looking to improve will find `’The Retail Handbook” a very useful guide on how to do it. The book takes the reader on a well constructed journey through the key areas that need to be considered. There is a good combination of strategy and `nitty-gritty’, with numerous common-sense tips based on insights from Antony’s retail experience. Both the planning and the execution are well covered and each section has a helpful checklist of subjects to consider. The book is possibly unique in providing such a comprehensive practical guide to retailing in one compact volume. Like any good business guide, the customer is always at the center of things and I like the importance placed on values. The journey starts by challenging you to `know your customer’ and moves logically through the key functional areas of the business. There are strong sections offering up-to-date tips covering on-line marketing and social media. Antony has set out to apply what he learned from his hands-on experience at large retailers such as Sainsbury, M&S and Dixons, to retail businesses of all sizes. The beauty of the book is that it offers the independent retailer the opportunity to exploit thinking and techniques often considered the preserve of big retail chains. The case study covering `Freshmax’, Antony’s recent retail venture, is fascinating reading and is a real-life example of how to put theory into practice. Antony shows he is passionate about his subject and this is why the `The Retail Handbook should prove relevant, positive and uplifting to any retailer. Roger Best Retailer with over 20 years experience leading consumer brands and former CEO of Radley

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