#NOT a Bestseller.
The inconvenient truth about advertising and social media.
A book about advertising, social media and Howard Luck Gossage.
Is “online advertising” advertising, or is it low-level direct marketing?
Should companies spend money on “online advertising”?
What about our current obsession with social media?
Do consumers really want to have “conversations” with brands?
Who was Howard Luck Gossage, and why should we study his work?
What did Gossage do in the ’60s that could be valuable to us today?
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