The Guru Hoax
By Jay Huling
Publisher: Lulu
Published: September 2019
ISBN: 978-0359842810
Genre: Advertising, Business, Marketing
Formats Available For Review: Print (limited quantities, only available to qualified reviewers/bloggers in the U.S.)
Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years’ experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.
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