Business – The Retail Handbook

The Retail Handbook: Helping you achieve your PotentialThe Retail Handbook
by Antony Welfare
Publisher: Ecademy Press
ISBN: 978-1907722363
Pages: 210
Genre: Business

The Retail Handbook – follows a logical 11 part journey that centers around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realize the potential you have to make your retail business a success

Sam Walton, the founder of the largest retail organization in the world, said in his autobiography Made in America, “I had to get up every day with my mind set on improving something”. You may not be aiming to create another Wal-mart, but any independent retailer starting out or looking to improve will find `’The Retail Handbook” a very useful guide on how to do it. The book takes the reader on a well constructed journey through the key areas that need to be considered. There is a good combination of strategy and `nitty-gritty’, with numerous common-sense tips based on insights from Antony’s retail experience. Both the planning and the execution are well covered and each section has a helpful checklist of subjects to consider. The book is possibly unique in providing such a comprehensive practical guide to retailing in one compact volume. Like any good business guide, the customer is always at the center of things and I like the importance placed on values. The journey starts by challenging you to `know your customer’ and moves logically through the key functional areas of the business. There are strong sections offering up-to-date tips covering on-line marketing and social media. Antony has set out to apply what he learned from his hands-on experience at large retailers such as Sainsbury, M&S and Dixons, to retail businesses of all sizes. The beauty of the book is that it offers the independent retailer the opportunity to exploit thinking and techniques often considered the preserve of big retail chains. The case study covering `Freshmax’, Antony’s recent retail venture, is fascinating reading and is a real-life example of how to put theory into practice. Antony shows he is passionate about his subject and this is why the `The Retail Handbook should prove relevant, positive and uplifting to any retailer. Roger Best Retailer with over 20 years experience leading consumer brands and former CEO of Radley

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Business – Fortune is in the Follow-Up®

Fortune is in the Follow-Up®: Five Power Strategies to Reinvent Your MarketingFortune is in the Follow-Up
By Heidi BK Sloss
Publisher: 3L Publishing
ISBN: 978-0985266974
Published: November 2012
Pages: 178
Genre: Business, Marketing

Earn Your Fortune in Your Follow-Up! In a back-to-basics economy, you need a back-to-basics marketing mentality. Your fortune awaits you and its a lot easier than you think. You can go from marketing misery to marketing mastery to profitable success all with Heidi’s time-tested strategies. More than just a productivity book, Fortune is in the Follow-Up® provides business owners with simple, effective, and proven strategies that get real results.

In this book, Heidi Sloss, keynote speaker, reveals to business owners the critical, but often overlooked, secrets to thriving in any economy. Not only will you learn how to find a fortune in your follow-up, but you ll also save time, energy and money as you learn: Why your current marketing strategies aren’t working; How to get the most out of your leads and referrals; Why a business plan is a waste of time for most businesses; Why networking is a waste of time UNLESS you use Heidi’s 5 networking tips; How to stop sabotaging your business and start making real money; Business basics that build customer loyalty.

Heidi Sloss is a national sales expert who provides savvy sales strategies for independent sales professionals and business owners who focus on their craft but neglect relationship building, marketing, and sales-closing techniques.

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Economy/Politics – The Bumbling Colossus

The Bumbling Colossus
Author: Henry Field
Publisher: CreateSpace
ISBN: 9781466445543
Pages: 308
Published: May 2012

This book provides a comprehensive yet easy-to-read introduction to the political economy and philosophy of markets and regulation, including common objections and misperceptions of both. It analyzes the 2010 health care reform (ObamaCare) in light of the economics and history of health care finance, and relates this to the Dodd-Frank Act and the causes of the 2008 financial crisis, our experiences with other regulatory regimes since the New Deal, the pros and cons of markets, regulation, single-payer systems and related pertinent questions in economic theory bearing upon the subject, including market failures, behavioral economics, the limits of rationality, and more.

About the Author:
Henry F. Field (Harvard BA, University of Chicago JD) is an independent scholar, author, and life-long student of law and economics. He writes on economics, law, and public policy. He is a life member of the American Law Institute.

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Busines – From Athletics to Business

From Athletics to Business
Author: Darius Allen
Publisher: Darius Allen Publishing Co.
ISBN: 978-0-615-53521-0
Pages: 132
Published: November 2011

Why do so many athletes end up in financial ruin?

The new book, “From Athletics to Business” uncovers the principles that make athletes and millionaires more susceptible to economic ruin and bad behavior such as the law of tangible appeal and the law of relativity. Take the roller coaster ride in quest of a professional sports career to the pressure and responsibility of ‘making it’. Discover the 12 universal attributes sports teaches that should help mold athletes into prime candidates for post career success.

In this book, readers will see the long list of skills including the ability to follow instructions and heed advice, ability to measure effectiveness, accountability, how to align goals and ideology, attention to details, teamwork and collaboration, communication, confidence, conflict management and dozens more. Also expect to discover what is required to transfer these skills to new careers and avoid the pitfalls that have trapped so many and devoured fortunes.

From Athletics to Business may be the first of its kind to offer true insight into the epidemic of financial ruin that has plagued athletes for almost a century and offer the solutions to end this affliction.

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Business – NetEASY Marketing: Taking the “Work” out of Network Marketing

NetEASY Marketing: Taking the “Work” out of Network Marketing
Author: Wes Melcher
Publisher: Infinity Publishing
ISBN: 978-0741479686
Pages: 157
Published: October 2012

“NetEASY Marketing,” the newest book from network marketing guru, Wes Melcher, helps newcomers and veterans alike in Direct Sales take their home-based business to the next level.

Celebrated entrepreneur and network marketing visionary, Wes Melcher, has written an MLM page-turner: “NetEASY Marketing.” This is an expository guide on how to be successful in the direct sales industry in the 21st century. Complete with building a brand, getting the most out of events, using social media and technology to build a mobile, international business, and much more, “NetEASY Marketing” teaches industry newcomers and veterans alike how to leverage their network, develop a team and build a better business. This is a comprehensive guide on how to cultivate a sustainable network marketing business and retain a team of motivated direct sales professionals.

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Business, Investing Book – The Silver Bomb

The Silver Bomb
By Michael MacDonald and Christopher Whitestone
Paperback: 184 pages
Publisher: CreateSpace
Published: April 2012
ISBN: 978-1475185270

The Silver Bomb is about the prominent role silver will play in the return to metal as money. This is not a book about some predictive financial philosophy, but rather a frank, no-excuses glimpse at the current state of things, and an honest, candid, look at logical outcomes.

The prestidigitations of central banking, which have until recently been shielded from scrutiny by a cloak of pro-banking cultural bias, are laid bare within these pages. Intimidating and complex financial and historical connections, no matter how deep down the rabbit hole they first may seem to be, are plainly exposed by the application of good strong light and close inspection. Formerly unquestioned fiat currency (money backed by nothing) and fractional reserve banking policies and their inevitable and historical results are brought out in the open and revealed.

The truth-is-stranger-than-fiction world of manipulation of the precious metals markets is opened up so that all may see inside. The focus of this book is not to persuade anyone that all of this has happened, or that it continues to happen. What is revealed here is that it is occurring in conjunction with other events of human history to create a never seen before event—the inevitable explosion of The Silver Bomb. And most importantly, practical actions and solutions are offered which will help the reader prepare for what is already upon the horizon, the end of paper money backed by nothing, and the return to metal as money.

In these fiscally turbulent days, many investment direction seekers are looking precisely for the information contained in this book to help them in their understanding of what happened to the dollar, what is currently happening to silver and to gold, and how to hedge the smart way.

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