Music Business – Your Band Is A Virus

Your Band Is A Virus
By James MooreYour Band Is A Virus
Publisher: CreateSpace
ISBN: 978-1481118811
Published: November 2012
Pages: 192
Genre: Marketing, Music, Business
Format available for review: print, ebook, kindle, pdf

As featured on Indie-music.com, Think Like A Label, I Am Entertainment Magazine, Vandala Magazine, Antimusic.com, and recommended by countless music publications, “Your Band Is A Virus! Expanded Edition” is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before. “Your Band Is A Virus – Expanded Edition” presents a complete paradigm shift in both the way artists promote and why they do it.

Advocating breaking the rules, bringing truly original expressions to the world, encouraging controversy, timing a release for optimum impact, promoting to music publications with his behind-the-scenes method, taking advantage of the user-generated revolution with a freelancers army, properly marketing music videos, embracing the free music model, and thinking outside the box, “Your Band Is A Virus” presents an actionable and inspired approach to music marketing coming from James Moore, founder of Independent Music Promotions. James’s words have been shared by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com..

“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.

This special expanded edition also includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner (HIP has worked with Johnny Cash, Bon Iver, Pearl Jam, Of Montreal), Justin Wayne of the Justin Wayne show, Katie O’Halloran of Ithinkiloveit.com and Crystal Lee of Vandala Concepts Magazine.

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Music Marketing – Six-Figure Musician

Six Figure MusicianSix-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business
By David Hooper
Publisher: MusicMarketing.com
ISBN: 978-1608423330
Published: January 2013
Pages: 272
Genre: Marketing, Music, Business

Today’s music business has more opportunity for musicians and songwriters than ever before. If you’re willing to take control of your career and embrace change, you can be successful and make a lot of money.

Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is 272 pages of “big picture” ideas and proven marketing strategies that will help you to succeed in the new music business. It is a realistic, hype-free guide that will help you get to unleash your music and make a great living.

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Business – Fortune is in the Follow-Up®

Fortune is in the Follow-Up®: Five Power Strategies to Reinvent Your MarketingFortune is in the Follow-Up
By Heidi BK Sloss
Publisher: 3L Publishing
ISBN: 978-0985266974
Published: November 2012
Pages: 178
Genre: Business, Marketing

Earn Your Fortune in Your Follow-Up! In a back-to-basics economy, you need a back-to-basics marketing mentality. Your fortune awaits you and its a lot easier than you think. You can go from marketing misery to marketing mastery to profitable success all with Heidi’s time-tested strategies. More than just a productivity book, Fortune is in the Follow-Up® provides business owners with simple, effective, and proven strategies that get real results.

In this book, Heidi Sloss, keynote speaker, reveals to business owners the critical, but often overlooked, secrets to thriving in any economy. Not only will you learn how to find a fortune in your follow-up, but you ll also save time, energy and money as you learn: Why your current marketing strategies aren’t working; How to get the most out of your leads and referrals; Why a business plan is a waste of time for most businesses; Why networking is a waste of time UNLESS you use Heidi’s 5 networking tips; How to stop sabotaging your business and start making real money; Business basics that build customer loyalty.

Heidi Sloss is a national sales expert who provides savvy sales strategies for independent sales professionals and business owners who focus on their craft but neglect relationship building, marketing, and sales-closing techniques.

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