Business/Advertising – What Happened To Advertising? What Would Gossage Do?

What Happened To AdvertisingWhat Happened To Advertising? What Would Gossage Do?
By Massimo Moruzzi
ISBN: 978-1508761914
ASIN: B00V2F9J5O
Genre: Business, Advertising
Formats Available For Review: pdf, mobi, epub

#NOT a Bestseller.

The inconvenient truth about advertising and social media.

A book about advertising, social media and Howard Luck Gossage.

Is “online advertising” advertising, or is it low-level direct marketing?
Should companies spend money on “online advertising”?

What about our current obsession with social media?
Do consumers really want to have “conversations” with brands?

Who was Howard Luck Gossage, and why should we study his work?
What did Gossage do in the ’60s that could be valuable to us today?

see it on amazonRequest a Review Copy

Massimo Moruzzi
Email: m.moruzzi@gmail.com
Website: http://www.dotcoma.it/
Twitter: http://www.twitter.com/dotcoma

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Business/Careers – WANTED: Eight Critical Skills You Need To Succeed

WANTED Eight Critical SkillsWANTED: Eight Critical Skills You Need To Succeed
Your children will need them!. . . Your business needs them!. . . Schools SHOULD teach them!
By Charles Cranston Jett
Publisher: Outskirts Press
Published: December 2014
ISBN: 978-1478742876 (hc)
ISBN: 978-1478742685 (pb)
ASIN: B00RM1MFT4
Genre: Busienss, Careers
Formats Available For Review: print (limited quantities, Only Available to Qualified reviewers/bloggers in the U.S.), pdf, kindle

The Critical Skills You Need to Succeed in the Twenty-First Century

Today, it’s harder than ever to compete in a more competitive job market. It’s harder to get ahead, and it’s harder to keep up with rapidly changing technology. So what’s the secret to success in our careers? How do we or our children become productive and thriving citizens in a modern democratic society?

“WANTED: Eight Critical Skills You Need To Succeed” outlines the critical skills essential for success in a career as well as in everyday living – skills not typically taught directly in high school or college. Designed for those who want to advance in specific careers, for students, and for those who seek personal advancement, this easy-to-follow guide clearly defines and shows us how to develop critical thinking, communication, production, information, analysis, interpersonal, time management, and continued education skills.

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Charles Cranston Jett
Email: charlescjett@gmail.com
Website: http://thedoomloopblog.com
Facebook: https://www.facebook.com/pages/The-Doom-Loop/241853139283095

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Business/Careers – The DOOM LOOP!

The DOOM LOOP!The DOOM LOOP!
Straight Talk about Job Frustration, Boredom, Career Crises and Tactical Career Decisions from the Doom Loop Creator
By Charles Cranston Jett
Published: Outskirts Press
Published: December 2014
ISBN: 978-1478745235 (hc)
ISBN: 978-1478743040 (pb)
ASIN: B00RM2ARV6
Genre: Careers, Business & Economics
Formats Available For Review: print (limited quantities, only available to qualified reviewers/bloggers in the U.S.), pdf, kindle

Two-thirds of the American workforce experience boredom and frustration on the job.

But there is a simple tool to help!

The Doom Loop is an elegant, intuitive, and simple career management tool designed to help you make smart, tactical career decisions and to help see you through the seven common crises that nearly everyone faces in their career. It can also help employers take appropriate actions to improve the productivity of their employees by understanding the nature and causes of boredom.

Created by the author in the 1970s, the Doom Loop is a 2×2 matrix to help you anticipate and solve problems related to boredom and frustration on the job. This deceptively simple tool can help you avoid making ill-advised job change decisions, and it can quickly give you confidence that a new opportunity will be the right one for you.

You don’t need to attend seminars or workshops to use this career management tool. The Doom Loop is straightforward and easy to use, yet powerful in its guidance—and it might just become the best friend you ever had on the job!

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Charles Cranston Jett
Email: charlescjett@gmail.com
Website: http://thedoomloopblog.com
Facebook: https://www.facebook.com/pages/The-Doom-Loop/241853139283095

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Business/History Hybrid – Andrew Jackson’s Playbook: 15 Strategies fror Success from the Battle of New Orleans to the New NOLA

Andrew Jackson's PlaybookAndrew Jackson’s Playbook: 15 Strategies fror Success from the Battle of New Orleans to the New NOLA
By Morgan Molthrop
Publisher: Barataria Communications
ISBN: 978-0-692-23288-0
Genre: Business/History Hybrid
Formats Available For Review: print (limited quantities, only available to qualified reviewers/bloggers in the U.S.), pdf

After a career on Wall Street and a stint as CEO of his own entrepreneurial venture, Morgan Molthrop returned home to a New Orleans facing the toughest challenges that the city had confronted since the Battle of New Orleans. In ANDREW JACKSON’S PLAYBOOK, Molthrop brings Jackson’s New Orleans back to life, explains the British invasion in the context of the period and uses modern examples of how some of those same strategies, employed by a vigorous new generation helped the city rebound from America’s most devastating modern disasters. With interviews and case studies that include: James Cobb (author, FLOOD OF LIES); Drew Brees and Sean Payton (on teamwork); Sallie Ann Glassman (Vodou Priestess); and Brad Pitt (on leveraging his success).

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Morgan McCall Molthrop
Email: morgan.molthrop@gmail.com
Website: http://www.facebook.com/AndrewJacksonsPlaybook

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Careers/Self-Help – Becoming Generation Flux: Why Traditional Career Planning is Dead

Becoming Generation FluxBecoming Generation Flux: Why Traditional Career Planning is Dead
How to be Agile, Adapt to Ambiguity, and Develop Resilience
By Miles Anthony Smith
Publisher: Kompelling Publishing
Published: October 2014
ISBN: 978-0988405332
ASIN: B00O3NXJVC
Genre: Business/Careers & Self-help/Personal Growth
Formats Available For Review: Paperback (limited quantities available to qualified reviewers/bloggers), mobi (Kindle), and epub (Nook, Kobo, etc.)

Whether you or someone you know is in college or just starting out, gainfully employed (and concerned about career ambiguity), underemployed, or have been downsized, rightsized, laid off, fired, cast off, or otherwise in career transition, Becoming Generation Flux is for you. Perhaps you are lost, hopeless, or angry. You might feel alone, cheated, ripped off, or not sure what to do next. Or maybe you are curious to understand the massive shift in the job hunting market currently rippling through the career transition landscape. Miles will guide you on a job search journey to understand the past, confront the career development present, and conquer future career success. You will learn why traditional career planning is dead, how to become agile, adapt to ambiguity, and develop resilience no matter what the job change market throws your way.

The book is divided into the following four parts:

Part 1: Lies, Damned Lies: Historical Context
Part 2: Stop The Education Madness!
Part 3: Embrace Becoming Generation Flux
Part 4: Hope in the Job Seeking Trenches

To discover why the job market is seemingly in chaos and learn practical action steps to navigate your career journey, get Becoming Generation Flux now.

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Miles Anthony Smith
Email: press@milesanthonysmith.com
Website: http://www.milesanthonysmith.com/

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Self-Help – Actions Against Distractions: Managing Your Scattered, Disorganized, and Forgetful Mind

Actions Against DistractionsActions Against Distractions: Managing Your Scattered, Disorganized, and Forgetful Mind
By Geraldine Markel, PhD
Publisher: Managing Your Mind, LLC
ISBN: 978-0615586397
Genre: Self-Help
Formats available for review: pdf

Here’s a practical guide to ban work/life distractions, increase productivity and reduce stress. Whether you’re a businessperson, community leader, parent or retiree, you can adapt an active role in enhancing your performance and quality of life–distraction free! Discover the root causes of your distractions, develop a 5-step plan and adapt strategies to move from good intention to positive action.

On average, dealing with interruptions at work consumes more than two hours a day or 28% of your whole workday. For many, it feels like there are mysterious forces that thwart your best efforts to be productive at work and beyond. These forces are labeled demons of distraction. And, these distractions deplete your psychic energy and divert your attention from important tasks, creating a barrier to being productive. You don’t have to let your life spin out of control; you can take action against your distractions now. Increasing productivity by reducing distractions is a skill everyone can learn and improve. Confronted with today’s uncertainties and challenges, banning distractions from your work/life can help manage your scattered, disorganized and forgetful mind.

Drawing on the author’s years as a trainer and coach, Markel’s Actions Against Distractions: Managing Your Scattered, Disorganized and Forgetful Mind provides a step-by-step guide to banning common distractions from work/life. It provides a 5-step plan of attack and 7 strategies to implement an action plan against common distractions such as technology, interruptions, an unruly mind, stress and fatigue. With amusing stories, readers are guided to adapted research-based strategies to their individual needs and style. Ample examples and exercises allow the reader to answer the question, how do I change ineffective habits and move from good intentions to positive actions. Actions Against Distractions can be used alone as a workbook or in tandem with Defeating the 8 Demons of Distraction: Proven Strategies to Increase Productivity and Decreasing Stress.

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Geraldine Markel, PhD
Email: geri@managingyourmind.com
Website: http://www.managingyourmind.com
Twitter: https://twitter.com/8Demons

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