Business – Puttin’ Cologne on the Rickshaw

Puttin’ Cologne on the RickshawPuttin Cologne on the Rickshaw
By William Bouffard
Publisher: William L. Bouffard
ISBN: 978-0984799909
Published: July 2012
Pages: 394
Genre: Business

Puttin’ Cologne on the Rickshaw is a must read for all who are about to enter the workforce. It teaches what’s not taught in business school – how the workplace really works. Ace preparation for the emotional abuse that comes in heaping helpings from today’s dysfunctional workplace. The book is dedicated to understanding and combating the proliferation of rude and uncivil behavior in our society and especially the workplace. It analyzes the myriad games people play and how they lead to the downright evil cultures present in todays modern dysfunctional workplaces. It analyzes the ranks of the sociopaths and sycophants that populate the average workplace and the backstabbing methods they use to better their careers at the expense of yours. It also takes aim and investigates the most onerous behavior of them allbullying in all its forms. It exposes the management and leadership abyss and the problems of organizational amnesia, plausible deniability, blamestorming, and fear of surprise, and how they all infect and poison the workplace culture. It lampoons the infamous performance review and pay-for-performance processes. It provides sage advice on how to survive the modern workplace and become a true leader in spite of what goes on around you.

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Music Marketing – Six-Figure Musician

Six Figure MusicianSix-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business
By David Hooper
Publisher: MusicMarketing.com
ISBN: 978-1608423330
Published: January 2013
Pages: 272
Genre: Marketing, Music, Business

Today’s music business has more opportunity for musicians and songwriters than ever before. If you’re willing to take control of your career and embrace change, you can be successful and make a lot of money.

Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is 272 pages of “big picture” ideas and proven marketing strategies that will help you to succeed in the new music business. It is a realistic, hype-free guide that will help you get to unleash your music and make a great living.

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Business Self Help – The Character Triangle Companion: A 30-Day Kick Start to An Even Better YOU!

The Character Triangle Companion: A 30-Day Kick Start to An Even Better YOU!The Character Triangle
by Lorne Rubis
Publisher: LGR Publishing
ISBN: B00B6KA47W
Pages: 201
Published: January 2013
Genre: Business – Leadership – Self-Help

Can our CHARACTER be developed? Or are we born and stuck with it? In his 2011 book The Character Triangle, Lorne Rubis shared a breakthrough method of shaping our own character by practicing three distinct but interdependent values: Accountability (Do It Now!), Respect (Be Nice!) and Abundance (Give More!).

His follow up, The Character Triangle Companion: A 30-Day Kick Start to an Even Better YOU, is a practical guide to help you to Do It Now, Be Nice, and Give More.

In 30 Days, you will learn how to identify your life’s purpose, find your motivation and consciously practice the core values that will help you to live with greater character, have an impact and inspire others.

In this book, Rubis presents key learnings from both research driven results and experiential leadership. You’ll learn from some of the best business, leadership and self-improvement experts including Marshall Goldsmith, Stephen Covey, Clayton Christensen, Charles Duhigg, Brene Brown, Jim Collins, Ram Charan, Jim Kouzes and others. He also shares leadership and management best practices from top companies including Apple, The Ford Motor Company, Campbell Soup Company, WestJet and more.

This 200-page quick read is a real road-map to success for anyone looking to move goals into actions and set an intentional path towards continual improvement

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Business – The Retail Handbook

The Retail Handbook: Helping you achieve your PotentialThe Retail Handbook
by Antony Welfare
Publisher: Ecademy Press
ISBN: 978-1907722363
Pages: 210
Genre: Business

The Retail Handbook – follows a logical 11 part journey that centers around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realize the potential you have to make your retail business a success

Sam Walton, the founder of the largest retail organization in the world, said in his autobiography Made in America, “I had to get up every day with my mind set on improving something”. You may not be aiming to create another Wal-mart, but any independent retailer starting out or looking to improve will find `’The Retail Handbook” a very useful guide on how to do it. The book takes the reader on a well constructed journey through the key areas that need to be considered. There is a good combination of strategy and `nitty-gritty’, with numerous common-sense tips based on insights from Antony’s retail experience. Both the planning and the execution are well covered and each section has a helpful checklist of subjects to consider. The book is possibly unique in providing such a comprehensive practical guide to retailing in one compact volume. Like any good business guide, the customer is always at the center of things and I like the importance placed on values. The journey starts by challenging you to `know your customer’ and moves logically through the key functional areas of the business. There are strong sections offering up-to-date tips covering on-line marketing and social media. Antony has set out to apply what he learned from his hands-on experience at large retailers such as Sainsbury, M&S and Dixons, to retail businesses of all sizes. The beauty of the book is that it offers the independent retailer the opportunity to exploit thinking and techniques often considered the preserve of big retail chains. The case study covering `Freshmax’, Antony’s recent retail venture, is fascinating reading and is a real-life example of how to put theory into practice. Antony shows he is passionate about his subject and this is why the `The Retail Handbook should prove relevant, positive and uplifting to any retailer. Roger Best Retailer with over 20 years experience leading consumer brands and former CEO of Radley

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Business – Fortune is in the Follow-Up®

Fortune is in the Follow-Up®: Five Power Strategies to Reinvent Your MarketingFortune is in the Follow-Up
By Heidi BK Sloss
Publisher: 3L Publishing
ISBN: 978-0985266974
Published: November 2012
Pages: 178
Genre: Business, Marketing

Earn Your Fortune in Your Follow-Up! In a back-to-basics economy, you need a back-to-basics marketing mentality. Your fortune awaits you and its a lot easier than you think. You can go from marketing misery to marketing mastery to profitable success all with Heidi’s time-tested strategies. More than just a productivity book, Fortune is in the Follow-Up® provides business owners with simple, effective, and proven strategies that get real results.

In this book, Heidi Sloss, keynote speaker, reveals to business owners the critical, but often overlooked, secrets to thriving in any economy. Not only will you learn how to find a fortune in your follow-up, but you ll also save time, energy and money as you learn: Why your current marketing strategies aren’t working; How to get the most out of your leads and referrals; Why a business plan is a waste of time for most businesses; Why networking is a waste of time UNLESS you use Heidi’s 5 networking tips; How to stop sabotaging your business and start making real money; Business basics that build customer loyalty.

Heidi Sloss is a national sales expert who provides savvy sales strategies for independent sales professionals and business owners who focus on their craft but neglect relationship building, marketing, and sales-closing techniques.

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Economy/Politics – The Bumbling Colossus

The Bumbling Colossus
Author: Henry Field
Publisher: CreateSpace
ISBN: 9781466445543
Pages: 308
Published: May 2012

This book provides a comprehensive yet easy-to-read introduction to the political economy and philosophy of markets and regulation, including common objections and misperceptions of both. It analyzes the 2010 health care reform (ObamaCare) in light of the economics and history of health care finance, and relates this to the Dodd-Frank Act and the causes of the 2008 financial crisis, our experiences with other regulatory regimes since the New Deal, the pros and cons of markets, regulation, single-payer systems and related pertinent questions in economic theory bearing upon the subject, including market failures, behavioral economics, the limits of rationality, and more.

About the Author:
Henry F. Field (Harvard BA, University of Chicago JD) is an independent scholar, author, and life-long student of law and economics. He writes on economics, law, and public policy. He is a life member of the American Law Institute.

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